Messenger connects you to Facebook's database of over a billion people. Therefore when searching for anyone, all you need is a name.
Creative Role: Writer
A Quest For Love
Love Trip is more than a music project, it is an idea, that love is everywhere, you just have to discover it.
Love Trip is formed by singer/song writer Kelly and lyricist/producer Eugene.
The Mission: During a yearlong journey, travel across the globe to uncover the heart and soul of magnetic cities of the world by exploring their local music and culture. Kelly and Eugene go off the beaten path and meet with a variety of locals, tapping into the essence of each place to find artistic inspiration. This inspiration informs the music they create together yielding a song for each city they visit.
It's not often you get to create a campaign that is both educational and fun but with this YouTube campaign we were able to do just that.
YouTube worked with their beloved SciShow channel to demonstrate how great YouTube is via their content creators. SciShow is a fun and quirky Science channel that reveals everything from "Why Does Cilantro Taste Like Soap?" to "Why Do We Have Body Hair?" We've seen their subscribers jump by over 1M people in the short time since the campaign, coming in over 3M subscribers and 360,000,000 views.
Agency: Co: Collective, ECD: Tiffany Rolfe, CD: Xavier Teo, ACD/Writer: Eugene Fuller, ACD/Art Director and Illustrator: Lori McMichael, Art Director and Illustrator: Mindy Benner Production: Caviar, Digital: Hook
To promote Scishow on Youtube, we partnered with Google and the SciShow creators to make and promote 10 original episodes that answer 10 of the world’s most Googled questions with a fun science video.
World's Most Asked Questions On SciShow's YouTube Channel
Watch SciShow answer the World's Most Asked Questions via their Youtube channel playlist .
To spark curiosity online, we created interactive banners that had SciShow quizzes. The facts could be explained by watching the correlating SciShow Episode.
Out Of Home/Subway Domination
When a notorious street hustler Derrick “D” Jones (Michael Kenneth Williams) takes his protege Jay (Dion Sapp) on a tour of the streets, they are forced into a complex question of morality when a young mother enters the equation. Film scored and soundtracked by Eugene featuring Jesse Boykins III on title track, "Fallen Dreams".
W8 Film Trailer
"Only You" Music Video
“Only You” is a declaration of love. The song is featured on the soundtrack for the Cannes Film Festival selected short “W8” starring Michael K. Williams of “The Wire” and “Boardwalk Empire,” Dion Sapp, Nancy Mitchell and Mario DeLeon. The music video is also a fashion film collaboration with Gods Magazine.
Creative Role: Film Director, Music Artist & Producer
"Only You" Official Music Video
Beats By Dre
“Small But Loud.” A definition of our product and attitude, the Beats Pill characters were created to be literal speaker boxes for all that’s hot in culture. With constant communication, via posts on Facebook and Tumblr, and digital OOH media, the Beats Pills were always dropping some knowledge about the world around us.
Creative Role: Writer
Beats By Dre - The Pills
ABSOLUT empowered an extraordinary group of contemporary artists to transform the street and structure of an ordinary block in Williamsburg, New York. In just one day an interactive outdoor art exhibit took shape, inviting artists, neighbors, and unsuspecting visitors to experience the transformative power of art and TRANSFORM TODAY. The full show ran for one week but some of the art will remain on display indefinitely. Featured artists: Asger Carlsen, Tony Cox, Craig Damrauer, Ara Dymond, Aurora Halal, Dev Harlan, Valerie Hegarty, KATSU, Andrew Kuo, Justin Lowe & Jonah Freeman, Ryan McNamara, Joseph Montgomery, Mark Nystrom, Olek, Rostarr and more.
Creative Role: Creator/Writer
Absolut Open Canvas
Bikes Over Baghdad
Bikes Over Baghdad is an annual BMX rider tour formed by Christian Schauf as an answer to the growing demand for new entertainment and an engaging break-away from the daily life of war for U.S. soldiers based in Iraq.
It came as no surprise, that after the first B.O.B Tour, this hand-picked team of pro-ramp and street ride superstars made an immediate connection with our countries bravest. The last tour in 2012 brought a documentary film crew lead by Eugene Fuller, to tell the uplifting story of honor and support the tour brought to each base they visited.
Creative Role: Film Director
Bikes Over Baghdad Trailer
B.O.B Film Poster
B.O.B Website: bikesoverbaghdad.com
B.O.B Identity System
B.O.B War Eagle Graphic
B.O.B Rider Badges
Gods is an online fashion magazine, fashion show event and cultural presence. It is driven by fresh talent with a focus on the unknown and unseen. It has become a new source of inspiration for many in fashion and music. I am honored to be a part of its creation.
Creative Role: Founder/Creative Director
Reading Is Fundamental (RIF)
Beloved book characters from past and present come together to support America’s oldest reading philanthropy. Original track produced by The Roots and backed by an all-star lineup of vocalists including Jack Black, Chris Martin, John Legend and Jim James.
The first global campaign for New Balance Lifestyle.
Creative Role: Writer/Director
New Balance 365 | Custom Shoe
New Balance 365 | Campaign Video
New Balance 365 | Launch Film
New Balance 365 | Website
New Balance 365 | iPhone App
New Balance 365 | Print
New Balance 365 / Toss Test
New Balance 365 / Shadow A
New Balance 365 / Machine Mix
New Balance 365 / Keyboard Boys
New Balance 365 / EQ
New Balance 365 / Color Feet
New Balance 365 / Beard Hair
New Balance 365 / Ball-Cube A
New Balance 365 / Wah Wah
New Balance 365 / Shoestring Bass
New Balance 365 / Shakespeare 3
New Balance 365 / Shakespeare 1
New Balance 365 / Musical Machine
New Balance 365 / Molding Machine
New Balance 365 / Ball-Cube B
Amstel Light wanted to spread holiday cheer in a new way for New Yorkers. Using train stations as our stage and bottles as our instruments, we created a holiday experience unlike any other.
Creative Role: Writer/Producer
Amstel Light Campaign Video
Hey You Haiti
Hey You! Is an artistic response to the January 12th, 2010 earthquake in Haiti by Le Sét, a New York based art collective made up of seven young artists. The Le Sét crew spent an inspirational week in Haiti, volunteering with HealingHaiti.org - teaching art to orphans, delivering water, distributing food, and documenting their journey. The work we created was presented and auctioned off in an exhibition sponsored by Mother NY. Our contribution through the auction and sales of Wyatt Gallery's book "Tent Life: Haiti" has raised over $30,000 in support of Healing Haiti.
"Hey You!" is what Haitian kids yelled as we traveled through the horrific conditions of post-earthquake Port-Au-Prince. A Creole phrase misappropriated from English, “Hey You!” translates as “Give Me!” Give me food. Give me water. Give me help. Give me hope. Hey You!
Creative Role: Film Director, Producer
Hey You! Short Film by Eugene Fuller
Hey You! Website: heyyouhaiti.com
Photo by Kareem Black
Photo by Alessandro Simonetti
Photo by Wyatt Gallery
Hey You! Haiti Event Poster
Hey You! Haiti Event Invitation
Hey You! T-shirt
Tent Life: Haiti by Wyatt Gallery
Mother NYC Hey You! Haiti Silent Auction Fundraising Event
Sugar Free Kool Aid has the same authentic taste as regular Kool Aid. To tell our story, we thought we’d give parents a flashback of the Kool Aid they grew up drinking.
Creative Role: Writer
Old school flavor, now in sugar free.
Kool Aid / Crossover
Kool Aid Singles are individual packs you dump in water and shake to mix. So we decided to resurrect an old character and have him shake some fools on the court.
When Domino’s introduced their new regionally inspired pizzas, “American Legends,” a heated debate between franchise owners ensued. Here’s the throw down between Cali and Memphis. In addition to the broadcast, a website was developed for customers to vote on which pizza would become the best Pizza in America.
Creative Role: Writer
Domino's American Legends TV Spot
Domino's American Legends Voting Banner
Creative Role: Writer
The 415-HP 911 Turbo.
Copy: Adventure unfolds one curve at a time. The 2005 Boxster is the next level in driving. Retooled from front fascia to rear apron yet every inch remains true to its roadster heritage. Porsche. There is no substitute.
Copy: Life doesn’t get any sweeter than a new Carrera Cabriolet with 355hp and precision handling. In a word, it’s curve-a-licious. For relief of minor aches and pains, we suggest a drive. Porsche. There is no substitute.
Copy: Adventure unfolds one curve at a time. The 2005 Boxster is the next level in driving. Retooled from front fascia to rear apron yet every inch remains true to its roadster heritage. Porsche.There is no substitute.