NB 365

The first global campaign for New Balance Lifestyle - we helped transform these classic runners and dad’s favorite BBQ shoe into an experimental cultural icon .

It’s hard to imagine but NB 365 was the world’s first audio/visual alarm clock. We created a campaign centered around 365 unique films and arguably built the first 3rd party alarm clock app for iPhone - fresh digital content, special shoe drops (some of which we designed) and other surprises were delivered within the app for an entire year.